Tesla launched a new referral program that rewards both Tesla owners and the customers they refer with 1,000 miles of Supercharging.
Additionally, with each referral Tesla owners are entered into monthly giveaways to win a Founders Series Model Y and quarterly giveaways to win a Founders Series Roadster, which are both signed by Elon and Chief Designer Franz. Owners that already have unlimited Supercharging will receive twice as many entries for each referral.
All configurations of the Model S, X, and 3 qualify; however, Model Y and used vehicles are not eligible for the program.
This new referral program coincides with today’s price increases of roughly 2%, as Tesla had originally planned to discontinue its referral program and close all of its stores to lower the cost of its vehicles.
After discontinuing the original referral program on February 2, 2019, owners were given until February 28, 2019 to claim their rewards. The previous program included a Founders Series Roadster for every 50 referrals.
Drawings for the Model Y will be held monthly starting May 1, 2019 while the Roadster drawing will be held June 30, 2019 and every quarter following that. Owners can find referral links in their Tesla account.
This seems like a much more sensible approach to the referral program. A thousand miles of Supercharging is generous, and effectively makes long-distance Supercharging free for Tesla owners that are able to refer new customers as the miles accumulate over time.
Rewards such as a $250,000 Founders Series Roadster for every 50 referrals must have inflated the cost of the previous program, so the quarterly giveaways are a welcome alternative.
This proves that the changes Tesla made to lower the cost of its vehicles came as too much, too soon. The referral program is a valuable marketing tool that should be here to stay, and with these changes it should remain cost-effective.
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