Tesla Radically Revamps Entire Lineup
With the introduction of the $35,000 Standard Range Model 3, Tesla has radically adjusted pricing and configurations across all of its vehicles.
Model 3 starts at its promised $35,000 base price with 220 miles of range, a top speed of 130mph, and a 5.6 second 0-60 time. All Model 3 interiors include a tinted glass roof, making the base vehicle an even better value than originally advertised.
Surprisingly, Tesla has also released a “Standard Range Plus” Model 3 for $37,000 which includes an increased range of 240 miles, a top speed of 140mph, and an improved 0-60 time of 5.3 seconds. In addition to the upgraded specs, it includes a “Partial Premium Interior” with luxury features like heated power seating and premium dash trim— making the Standard Range Plus model the best value for many prospective buyers.
Tesla has dropped the price of its Mid Range Model 3 to $40,000 (from $42,900) with a range of 264 miles as well as an improved 0-60 time of 5.2 seconds, including the Premium Interior. Considering that Tesla had originally planned the Premium Interior as a $5,000 option, buyers interested in a Premium Interior are essentially getting the increased range and speed of the Mid Range model at no additional cost.
Model 3’s original Long Range Rear-Wheel Drive configuration has returned at $43,000 with 325 miles of range and a 5 second 0-60 time. Dual Motor Long Range is available at $47,000 which brings the range to 310 miles and 0-60 time to 4.5 seconds. The new Performance model starts at $58,000, including upgraded wheels and a carbon fiber spoiler as well as a new top speed of 162mph and a 0-60 time of 3.2 seconds.
Meanwhile, Model S configuration options have been simplified to a Standard Range model with 270 miles of range, 140mph top speed, and a 4.2 second 0-60 available for $79,000; a Long Range model with 335, 155mph top speed, and a 4.1 second 0-60 available for $83,000; and a Performance model with 315 miles of range, 155mph top speed, and a 3.0 second 0-60 for $99,000.
Model X is available in two configurations: a Long Range model for $88,000 with a range of 295 miles, top speed of 155mph, and 0-60 time of 4.7 seconds as well as a Performance model for $104,000 which drops the range to 289 miles while increasing the 0-60 time to 3.5 seconds.
Ludicrous Mode is available as a $15,000 option on Model S and X, increasing the 0-60 time to 2.4 seconds on the S and 2.8 seconds on the X.
Autopilot is available on all cars as a $3,000 option including traffic-aware cruise control with Autosteer. Enhanced Autopilot features such as Summon and Autopark are now part of Full Self-Driving Capability, a $5,000 option which will be capable of recognizing traffic lights and stop signs as well as autonomous driving on city streets later this year pending regulatory approval.
Note these are pre-incentive prices, with a federal incentive of $3,750 as well as various state incentives still available.
Today Elon accomplished his goal of a $35,000 mass-market vehicle which he originally envisioned in Tesla’s Master Plan, and along the way exceeded all expectations.
While these changes will affect the resale value for current Tesla owners, especially considering the drastic price drops on the Model 3, it is a sign that Tesla is able to continue innovating and has succeeded at bringing the $35,000 Model 3 to market — a defining moment for the company.
Check out this video from Daniel Ruiz.
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