Tesla’s New Pricing to Take Effect March 18th

Tesla will be increasing the price of all vehicles other than the $35,000 Standard Range Model 3 an average of 3% on Monday, March 18th. This change will also affect Autopilot and Full Self-Driving, which will revert to their original post-delivery pricing.

While the blog post’s original announcement only referred to “more expensive variants of the Model 3” as being affected, Elon Musk clarified on Twitter that this will also apply to the $37,000 Standard Range Plus Model 3 which will likely see its price increased to $38,000.

Since Tesla has modified its plans to close half of its retail locations, the company can now only afford to pass on half the discount that they had intended. However, this still lowers the average cost of a Tesla by approximately 3% as compared to 6% previously.  

Current owners have until Monday to add Autopilot or Full Self-Driving to their accounts at a discounted price. Tesla had previously cut post-delivery pricing in half to reward early adopters in light of the recent price drops on its vehicles.

We expect the price change to affect the sale price of Model 3 by $1,000-$2,000, Model S by $2,000-$3,000, and Model X by $2,500-$3,000.

Prospective buyers can order a Tesla at the current discounted pricing until the price change takes effect internationally on March 18th.

Real Talk

We appreciate that Tesla announced the price change in advance to give potential buyers time to finalize orders, and hope that the company continues to notify customers prior to major configurator changes.

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